Co-writer Savan Kotecha comes from a very traditional Indian family. He recalled to Music Business Worldwide
their horrified reaction when this song was released:
"My mum saw it and she called me and was like [upset voice]: 'My friend's son is becoming a doctor. And my son? My son is writing pop songs about sex!!!'
Then my dad got on the line and was like, 'You're being indecent.' I wasn't allowed to have a girl call my house until I was an adult. So maybe a lot of pent-up sexual stuff comes out in my songs… and that's quite a foreign thing to my parents."