The perfect person is often the one we've never met, an idealized vision created in our mind. In this song, Bruno Major explores this concept, singing about the most beautiful person he's never seen.
"The song's big idea is one that has always fascinated me," he explained. "The concept of a 'soul mate' has always seemed far fetched, when that person could easily be born on the other side of the world or in a different time, and the chances of meeting them so slim. Is true love really circumstance and compatibility? 'The Most Beautiful Thing' is a love letter to the soul mate I've never met."
Bruno Major wrote this song with Finneas O'Connell in Finneas' living room in Los Angeles. Finneas and his sister, Billie Eilish, are big Bruno Major fans, and Finneas contacted him to collaborate. According to Major, they spent a long time just talking before they wrote the song - a lot more time than it took to actually compose it.
By the time the song was released on June 5, 2020, much of the world was in coronavirus lockdown.
The music video starts in deep space and travels through galaxies before finally arriving at Earth, where it zooms in on Bruno Major strumming his guitar in a field. It plays to the idea that one's soul mate could be anywhere - even on another planet.
Major, based in the UK, released his first album, A Song For Every Moon, independently in 2017. It attracted some celebrity supporters (like Billie Eilish) and earned him a record deal with AWAL Recordings. In 2018 and 2019 he did a lot of touring, including as an opening act for Sam Smith. His second album, To Let A Good Thing Die, was issued in 2020, with "The Most Beautiful Thing" extracted as a single.
This was used in a commercial for Amazon Alexa
that ran during the 2021 Super Bowl. In the spot, an Amazon designer imagines Alexa taking the form of the actor Michael B. Jordan - the most beautiful thing she's ever seen. In her fantasy world, Jordan reads her audiobooks, orders her bath oils, and tells her how many tablespoons there are in a cup. Her husband gets really confused.