Frontman Matt Tuck said in Metal Hammer magazine: "This song is musically not as sinister as it sounds. Lyrically, it is very dark. Its about the crap around my throat. How bitter and depressed I was that time, thinking that I will never be able to be the frontman of this band again because I didn't think I can sing. All this anger, frustration, depression and the negative feelings I brought into this song."
Dido helped shut down a Neo-Nazi Web site after learning it was using "White Flag" to promote its hateful messages. Owners of the site had misinterpreted the track as racist and thought they represented their white supremacy views.