The song's music video was directed and edited by Stuart Birchall, who has also shot clips for Bring Me The Horizon ("Alligator Blood") and Architects ("Alpha Omega
The visual shines a light on domestic violence and abuse. "I have always wanted to work with Bullet and I knew after talking with Matt [Tuck] that the style of storytelling I had in mind was very well suited to their own ideas," Birchall said. "The band and label were very respectful of the creative process and allowed me to develop and refine concepts until we had the perfect fit. We were all keen on making a bold, dark statement about abuse that would resonate with a wide audience and complement this with a stylish performance."