Songfacts®:

• This song finds Bullet For My Valentine addressing bullying. The band's guitarist/vocalist Matt Tuck revealed to Billboard magazine that he experienced a lot of bullying while at school because he "was not a really cool kid. I was into heavy metal music and had long hair."
  
  Tuck added that he penned the track to reassure fans that bullying, "happens to everybody, and it's not a nice place to be when that happens. It took me a long time to actually pluck up the courage mentally and physically to stand up for myself, so it was kind of momentous moment for me."
  
  He continued: "I had lost all these battles in my young life, and all of a sudden I was growing into a young man. I was able to stand up for myself and defend myself, and the band actually became something big and special and just like the biggest 'f--k you' to everyone. That's what that song's about, really. It's about going through hard times and coming through the other side."
• The song's music video was directed and edited by Stuart Birchall, who has also shot clips for Bring Me The Horizon ("Alligator Blood") and Architects ("Alpha Omega").
  
  The visual shines a light on domestic violence and abuse. "I have always wanted to work with Bullet and I knew after talking with Matt [Tuck] that the style of storytelling I had in mind was very well suited to their own ideas," Birchall said. "The band and label were very respectful of the creative process and allowed me to develop and refine concepts until we had the perfect fit. We were all keen on making a bold, dark statement about abuse that would resonate with a wide audience and complement this with a stylish performance."