The video features Mark Metcalf, who played Neidermeyer in the 1978 movie Animal House
. Before the song starts, Metcalf comes into the kid's room and berates him, ending his tirade by asking the now-famous phrase, "what are you want do with your life"? (answer: "I wanna rock!").
The dialogue was written by the video's director Marty Callner, who had directed several HBO specials but never a music video. He said in the book I Want My MTV
: "Atlantic Records had signed a Long Island band they didn't know what to do with, Twisted Sister. They had a song, 'We're Not Gonna Take It,' and because of my comedy and music background, they seemed like the perfect hybrid for me."
Mark Metcalf ended by starring in the next Twisted Sister video as well: "I Wanna Rock
." He was living in Pittsburgh and only took the gig because he got a free flight to LA where he had a girlfriend. Snider, a huge Animal House
fan, picked him up at the airport and they instantly bonded.