Jadakiss and Lil Wayne are two of several guest stars who have cameos as part of Busta's circle of bosses. In the music video, which was directed by Chris Robinson. Busta explained to MTV News: "The concept of the video is basically about how we had a get together and gathering of the most prestigious diplomats, consiglieres, boss of bosses, and we met at a roundtable and negotiated. Everybody has a type of partnership or investment made in a microchip I possessed, which was going to determine the wealth of individual people overall once caste society is done."
Jadakiss added: "This is probably one of the best joints. [My videos] 'Can't Stop Me,' 'Letter to Big
' and this one right here are probably the best three videos I ever shot in my life. It's a lot of love on the set. Chris knows what to capture. Bus got a lot of energy; Weezy got a lot of energy. Kiss got a lot of personality. I'm just one of the bosses that's got my own conglomerate. Young Money is Weezy's conglomerate. And Flipmode is Busta's conglomerate. We just bringing that to the table. The strength is in the numbers. You heard?"