This song featured in an European £50m advertising campaign for Coca-Cola (see an ad featuring the song in the player to your right). Harris told The Independent on Sunday August 2, 2009 that having read the brief of Gremlin-type creatures grooving to a song called "Yeah Yeah Yeah, La La La," he decided that an artist such as Prince or Parliament would have such a title. "So that's the kind of tune I did." Harris added: "It was a nice opportunity to get a song played all round different countries. The first album was a disaster in most countries other than the UK. It was kinda the label's fault – I know it's easy to blame them – but it took quite a long time to come out, and by that time I was already in my purple room in Glasgow."