Released on February 12, 2021 just in time for Valentine's Day, this song finds Central Cee delivering sentimental lyrics about his relationship with his girlfriend. The West London rapper speaks from the heart as he admits having commitment issues and not telling his boo that he loves her. However, just because he's unfaithful and doesn't say romantic things to his girl doesn't mean he's not serious about her.
German rapper and producer Mokuba, also known as Young Mokuba, supplied the beat. This is his first placement with a major artist.
Teeeezy C directed the video, which sees Central Cee spending time with his on-screen girlfriend. The British model and social media influencer Kenza Boutrif portrays his love interest.
"I was lucky she was in for it," the Ladbroke Grove MC admitted. "I explained to her, 'I have this vision and if you don't want to be in the video, then I'm not doing it.' And that was it, really."
By fusing lyrics concerning matters of the heart with elements of a drill sound, Central Cee felt he was making a statement. "I knew if it done right then it would be a hit," he explained to Apple Music. "Because I don't think I've really heard anything like this - taking on a drill beat and flipping it with a completely different concept."