Songfacts®:

• Ciara explained this song to MTV News: "Basically, I say, 'If that boy don't love you by now, he'll never ever love you.' And sometimes we wait around and we go through so many different things. And if that person is not showing you the affection you need and not giving you the right love, then you got to let it go. I talk about the confusion of love - being confused about staying or leaving or letting go."
• This song features the rapper Jeezy as a male counterpoint. According to Ciara on her MySpace blog, he was there to "Represent for the Fellas."
• Producer Polow da Don told MTV News: "Hard midtempo is back. Where dudes can ride around in their cars and listen to R&B and not feel like a girl. ['Never Ever'] is hard like a rap record, and that's why Jeezy had no problem jumping on it - 'cause it's hard."
• The song's chorus samples Harold Melvin & the Blue Notes' 1971 hit, "If You Don't Know Me By Now," which was later successfully covered by Simply Red.
• Ciara told MTV News that the song's video is, like the record, about confusion. She added that the song, "is talking about the confusion of love and that's just the little story [within the video]: We tell the many angles of love... or of the love confusion."