Never Ever
by Ciara (featuring Jeezy)

Album: Fantasy Ride (2009)
Charted: 66

Songfacts®:

  • Ciara explained this song to MTV News: "Basically, I say, 'If that boy don't love you by now, he'll never ever love you.' And sometimes we wait around and we go through so many different things. And if that person is not showing you the affection you need and not giving you the right love, then you got to let it go. I talk about the confusion of love - being confused about staying or leaving or letting go."
  • This song features the rapper Jeezy as a male counterpoint. According to Ciara on her MySpace blog, he was there to "Represent for the Fellas."
  • Producer Polow da Don told MTV News: "Hard midtempo is back. Where dudes can ride around in their cars and listen to R&B and not feel like a girl. ['Never Ever'] is hard like a rap record, and that's why Jeezy had no problem jumping on it - 'cause it's hard."
  • The song's chorus samples Harold Melvin & the Blue Notes' 1971 hit, "If You Don't Know Me By Now," which was later successfully covered by Simply Red.
  • Ciara told MTV News that the song's video is, like the record, about confusion. She added that the song, "is talking about the confusion of love and that's just the little story [within the video]: We tell the many angles of love... or of the love confusion."

Comments

Be the first to comment...

Editor's Picks

Penny Ford of Snap!

Penny Ford of Snap!Songwriter Interviews

The original voice of Snap!, this story is filled with angry drag queens, video impersonators and Chaka Khan.

Ian Astbury of The Cult

Ian Astbury of The CultSongwriter Interviews

The Cult frontman tells who the "Fire Woman" is, and talks about performing with the new version of The Doors.

Oliver Leiber

Oliver LeiberSongwriter Interviews

Long before she was judging contestants on American Idol, Oliver was producing Paula Abdul. Here's how he helped turn this unknown choreographer into a star.

John Parr

John ParrSongwriter Interviews

John tells the "St. Elmo's Fire (Man In Motion)" story and explains why he disappeared for so long.

Ron and Russell Mael of Sparks

Ron and Russell Mael of SparksSongwriter Interviews

The men of Sparks on their album Hippopotamus, and how Morrissey handled it when they suggested he lighten up.

David Bowie Leads the Society for Prevention of Cruelty to Long-Haired Men

David Bowie Leads the Society for Prevention of Cruelty to Long-Haired MenSong Writing

Bowie's "activist" days of 1964 led to Ziggy Stardust.