Cold War Kids made two videos for the song. The first has Willett up late in a messy apartment, seemingly writing this song. At the end of the video, his bandmates appear sitting on his couch. A second video, released June 24, 2020, feels more like the definitive video for this song.
Mezzy, who previously worked on the Lil Peep documentary (among other notable projects), directed the second one.
The story in the second "Who's Gonna Love Me Now" video follows the narrative started in the video for "You Already Know
," the second single released off New Age Norms 2
The "You Already Know" video shows three young adults cruising down a winding road. "Who's Gonna Love Me Now" shows them at the end of that cruise, their car broken down in the city. The characters bicker for most of the video. Near the end, two of them make up over cigarettes. Everything seems to be shaping up nicely until one of them starts bleeding out his eyes and becomes a zombie.
The video series was shot during the COVID-19 pandemic.