This uptempo reggaeton track finds Daddy Yankee singing praises to a good-looking woman he has his eyes on. The direct translation into English of the Spanish title is "hard." In the context of the song, it refers to "a way of saying someone looks hot."
The song was released on January 18, 2018 and shortly afterwards, Daddy Yankee initiated a campaign on Instagram named #DuraChallenge, encouraging fans to film themselves dancing to the track. The challenge went viral with fans from around the world sharing videos of them making moves to the Latin hit.
"Dura" topped the charts of over a dozen countries all over the world including Argentina, Chile, Peru and Spain and reached the Top 10 of many others.
A remix featuring Becky G, Bad Bunny and Natti Natasha was released on April 27, 2018.