Dura

Album: Single release only (2018)
Charted: 43
Play Video

Songfacts®:

  • This uptempo reggaeton track finds Daddy Yankee singing praises to a good-looking woman he has his eyes on. The direct translation into English of the Spanish title is "hard." In the context of the song, it refers to "a way of saying someone looks hot."
  • The song was released on January 18, 2018 and shortly afterwards, Daddy Yankee initiated a campaign on Instagram named #DuraChallenge, encouraging fans to film themselves dancing to the track. The challenge went viral with fans from around the world sharing videos of them making moves to the Latin hit.
  • "Dura" topped the charts of over a dozen countries all over the world including Argentina, Chile, Peru and Spain and reached the Top 10 of many others.
  • A remix featuring Becky G, Bad Bunny and Natti Natasha was released on April 27, 2018.

Comments

Be the first to comment...

Editor's Picks

Stand By Me: The Perfect Song-Movie Combination

Stand By Me: The Perfect Song-Movie CombinationSong Writing

In 1986, a Stephen King novella was made into a movie, with a classic song serving as title, soundtrack and tone.

How The Beatles Crafted Killer Choruses

How The Beatles Crafted Killer ChorusesSong Writing

The author of Help! 100 Songwriting, Recording And Career Tips Used By The Beatles, explains how the group crafted their choruses so effectively.

Waiting For The Break of Day: Three Classic Songs About All-Nighters

Waiting For The Break of Day: Three Classic Songs About All-NightersSong Writing

These Three famous songs actually describe how they were written - late into the evening.

Jules Shear - "All Through The Night"

Jules Shear - "All Through The Night"They're Playing My Song

Shears does very little promotion, which has kept him secluded from the spotlight. What changed when Cyndi Lauper had a hit with his song? Not much, really.

La La Brooks of The Crystals

La La Brooks of The CrystalsSong Writing

The lead singer on "Da Doo Ron Ron" and "Then He Kissed Me," La La explains how and why Phil Spector replaced The Crystals with Darlene Love on "He's A Rebel."

He Hit Me (And It Felt Like A Kiss): A History Of Abuse Pop

He Hit Me (And It Felt Like A Kiss): A History Of Abuse PopSong Writing

Songs that seem to glorify violence against women are often misinterpreted - but not always.