Dura

Album: Single release only (2018)
Charted: 43
Play Video

Songfacts®:

  • This uptempo reggaeton track finds Daddy Yankee singing praises to a good-looking woman he has his eyes on. The direct translation into English of the Spanish title is "hard." In the context of the song, it refers to "a way of saying someone looks hot."
  • The song was released on January 18, 2018 and shortly afterwards, Daddy Yankee initiated a campaign on Instagram named #DuraChallenge, encouraging fans to film themselves dancing to the track. The challenge went viral with fans from around the world sharing videos of them making moves to the Latin hit.
  • "Dura" topped the charts of over a dozen countries all over the world including Argentina, Chile, Peru and Spain and reached the Top 10 of many others.
  • A remix featuring Becky G, Bad Bunny and Natti Natasha was released on April 27, 2018.

Comments

Be the first to comment...

Editor's Picks

Ian Anderson of Jethro Tull

Ian Anderson of Jethro TullSongwriter Interviews

The flautist frontman talks about touring with Led Zeppelin, his contribution to "Hotel California", and how he may have done the first MTV Unplugged.

00s Music Quiz 1

00s Music Quiz 1Music Quiz

Do you know the girl singer on Eminem's "Stan"? If so, this quiz is for you.

Justin Timberlake

Justin TimberlakeFact or Fiction

Was Justin the first to be Punk'd by Ashton Kutcher? Did Britney really blame him for her meltdown? Did his bandmates think he was gay?

Harold Brown of War

Harold Brown of WarSongwriter Interviews

A founding member of the band War, Harold gives a first-person account of one of the most important periods in music history.

Brenda Russell

Brenda RussellSongwriter Interviews

Brenda talks about the inspiration that drove her to write hit songs like "Get Here" and "Piano in the Dark," and why a lack of formal music training can be a songwriter's best asset.

Ben Kowalewicz of Billy Talent

Ben Kowalewicz of Billy TalentSongwriter Interviews

The frontman for one of Canada's most well-known punk rock bands talks about his Eddie Vedder encounter, Billy Talent's new album, and the importance of rock and roll.