Songfacts®:

• The first song to be released from the English hip-hop duo Dan Le Sac Vs Scroobius Pip's Repent Replenish Repeat album was made available as a free download on August 3, 2013. Announcing the track, Pip said: "This is the lead single and the beat is hard as hell. When Dan sent it to me I listened to it on loop and couldn't come up with any writing worthy of it for about a month. It was the most excited I had ever been to receive a new beat."
• The music video was shot at the Camden Roundhouse gig venue in London, with a very distinctive one-shot, continuous take style. It features a huge amount of extras in masks and makeup, and a finale featuring characters skating around in a huge circle around Pip as he delivers the vocals. These extras mostly comprised of skaters from London and Hertfordshire-based roller derby teams, including Full Metal Roller Derby from Stevenage, Herts.
• Typical of Pip, the lyrics are full of wordplays and dark mental images, as well as pop culture references; the line "Tortured a dove to prove Prince wrong - I love that song" is a direct nod to the Prince track "When Doves Cry."
  
  The lines, "I won't put the nice things we do on Youtube, I don't need the world to love me, I just need you to" is also a caustic swipe at social media culture, where people are keen to broadcast details of their lives to the world, particularly with regards to relationships.