The song's music video was filmed in November 2011 by director Sanji. Set in a steampunk world, Guetta plays a mad scientist creating his very own Nicki Minaj from mechanical parts. "It's totally different," said Guetta to MTV News. "Until now, my message was very much like, 'OK, we're all the same; we're all together. Let's share a beautiful moment.' And that's what I do as a DJ and also as a producer. But I think people got that message, you know, in my videos, and I wanted to come with a new story, with a new concept and something maybe a little more artsy in terms of creation and a little more crazy too.
It's a little more risqué," he added. "I don't know if everybody's going to love it. I don't know if it's going to make me sell records, and to be honest, I don't really care. I wanted to have a video that is a piece of art by itself. That was not necessarily trying to sell the record but that was just something that exists by itself."