DCFC guitarist Chris Walla explained to MTV News the concept behind the song's promo, which draws heavily on the ideas of day and night and light and shadow. "The idea behind the video is that this house that we're in, this crazy ski lodge of a building here, it's going to get cut together with scenes from the film, sort of like it's a place that might be in Forks, sort of a place that might be next door to Bella's house or something," said Walla. "All the light stuff that's happening through the windows, it's the 'day-turning-into-night-turning-into-day thing,' the idea is that it's supposed to look like a time-lapse thing, only it's not actually a time-lapse thing, and it's quite a trick."
The music video was filmed in a mansion on the outskirts of Toronto in Canada. It was directed by Walter Robot, the same duo behind the clip for "Grapevine Fires