This song finds Sebastien Grainger singing about how technology in the 2010s means that no-one can get away from anything anymore. He illustrates his point by reincarnating Kurt Cobain into the digital age.
Grainger explained to NME: "I was talking to my wife about Twitter, the media, cellphones and the internet, and I blurted out that if we brought Kurt Cobain back to life this morning he'd be dead by the afternoon. He wouldn't last a day. People ask: 'What would Kurt Cobain do if he were alive today?' He'd blow his head off."