As for the album title, Cox told NME it refers to the changing nature of the modern music industry. "Unless you're willing to be 100 per cent independent - which I would encourage - then I would avoid any interaction with the music industry," he said. "I feel very outside of the whole thing now. When I was in high school, I was really interested in Baudrillard, but it's only now that I'm older do I understand a lot of what he was talking about - they're observations from outside a collapsing situation, and that's what the industry is like now."
"For me, 1959 was the summit of the mountain - you had Jackson Pollock, John Coltrane, the cinematic new wave and rock'n'roll. Everything after that became a roller coaster ride to the bottom, which is where we are now. It's become very vacuous, and we're all part of this gradual sucking-down. It's like the inside of a coffin!"