I can't get no sleep at night, I sit and think all night I just need a peace of mind, I live a decent life
Dej Loaf told Billboard magazine: "'Who Am I' is a song of reflection. Me asking myself 'Who am I?' 'Who are you?'"
The C.J. South-directed video finds a reflective Dej Loaf in her tub. "The idea originally sparked from me and my daily bath taking ritual," she said. "I often meditate by running a hot bubble bath, lighting candles and sage, and playing music. [My team and I] thought to ourselves, 'That could be dope, just make it a natural moment.' Me in the bath tub in deep thought."