This track was produced by Toronto beatmaker Boi-1da, whose résumé also includes "Best I Ever Had" for Drake and "Not Afraid" for Eminem.
The song features contributions from Birdman and T-Pain. Said Khaled to Billboard magazine: "I really love this track because it's that vintage Birdman, that vintage Cash Money. He's just talking that talk on there and the beat is crazy. When I got with Pain, I told him I wanted him to sing the hook with so much pain and emotion, and he did exactly what I asked him to do. The track is a classic track and the hood is gonna eat that like crazy."
The UK band The Lightning Seeds of "Pure" fame got their name from a misheard line in Prince's "Raspberry Beret," mistaking "thunder drowns out what the lightning sees" for "thunder drowns out the lightning seeds."