Rob Damiani explained to HMV.com
why the band named the album after this song.
"Technology, as a theme, was something we figured out much later," he said. "They're all their own songs. When I write an album, I take it song by songs. It's a chance for me to talk about a lot of things. It was only afterwards that technology, the effects of social media, the effects it's had on my friends and how it's made me feel about them, wishing I could turn back the clock to a time when it didn't rule everyone's existence, it was a thread that I picked up on."
"It's a darker album than anything we've done before, I touch on things I've never even considered, a lot of it's very personal, about me, about the band, in a way it's a more reflective album, but I'm not sugar coating anything," Daniani continued. "This is me looking at the world in a new light, it's a darker place now."