LV Bag

Album: released as a single (2025)
Charted: 83
Play Video

Songfacts®:

  • One of the many interesting things about modern music is that it occasionally invites you to believe in entirely fictional people. Take "LV Bag," a star-studded single featuring Don Toliver, J-Hope of BTS, Pharrell Williams and Speedy, released on February 21, 2025. The song boasts a suitably luxurious theme: opulence, designer fashion, nightlife that involves champagne fountains and a worrying lack of sleep. And yet, among these actual, living musicians, there is one curiously non-human participant: "Speedy."

    Now, you might assume Speedy is an up-and-coming rapper or a mysterious new DJ, but no, Speedy is, in fact, a bag. Specifically, a Louis Vuitton bag, cleverly smuggled into the song's lineup as if it had an agent negotiating feature credits. The Speedy line has been a staple of Louis Vuitton's catalog since 1930, when it was originally named the "Express" in honor of the world's growing fascination with fast cars. Pharrell Williams, Louis Vuitton's Men's Creative Director, reinvented it as the Speedy P9.
  • Don Toliver takes center stage on the track, while J-Hope delivers a lavish opening verse. Pharrell Williams handles production and songwriting duties behind the scenes.
  • Pharrell premiered "LV Bag" on January 21, 2025, at his menswear show during Paris Fashion Week. Williams and Japanese fashion designer Nigo casually walked through the runway as the track played: it seems no one simply presses play on a song anymore; it must be revealed with the appropriate level of grandeur.
  • The timing of the song's release carried additional significance for J-Hope, as it was his first new music since completing his mandatory military service in October 2024. He is also a global ambassador for Louis Vuitton; if there were ever a K-Pop star destined to deliver a verse in a song dedicated to a designer bag, it was him.

Comments

Be the first to comment...

Editor's Picks

Rufus Wainwright

Rufus WainwrightSongwriter Interviews

Rufus Wainwright on "Hallelujah," his album Unfollow The Rules, and getting into his "lyric trance" on 12-hour walks.

Jim McCarty of The Yardbirds

Jim McCarty of The YardbirdsSongwriter Interviews

The Yardbirds drummer explains how they created their sound and talks about working with their famous guitarists.

Penny Ford of Snap!

Penny Ford of Snap!Songwriter Interviews

The original voice of Snap! this story is filled with angry drag queens, video impersonators and Chaka Khan.

Little Big Town

Little Big TownSongwriter Interviews

"When seeds that you sow grow by the wicked moon/Be sure your sins will find you out/Your past will hunt you down and turn to tell on you."

Judas Priest

Judas PriestSongwriter Interviews

Rob Halford, Richie Faulkner and Glenn Tipton talk twin guitar harmonies and explain how they create songs in Judas Priest.

Church Lyrics

Church LyricsMusic Quiz

Here is the church, here is the steeple - see if you can identify these lyrics that reference church.