The video was shot in one day, but the sets took about two weeks to build. The dancers in the clip are from Save Money, a Chicago troupe that the video's director Austin Vesely worked with on the Vic Mensa/Nico Segal video for "Clear Eyes."
Chance the Rapper wanted something theatrical after seeing The Lion King
on Broadway, and with that in mind, they came up with the continuous-shot concept set around the candy shop. The benchmark for one-shot videos is OK Go (especially their treadmill video for "Here It Goes Again
"), so Vesely and Chance spoke with Tim Nordwind from that group to get insights. Thanks to rigorous preparation, they needed just eight takes to get it right.