Drake previewed the song in the first show of his Boy Meets World Tour
in Amsterdam on January 28, 2017. The preview raised some eyebrows as many claimed it had the same rhythm pattern and heavy 808 bass sound of XXXTENTACION's track "Look At Me!
XXXTENTACION said he didn't mind Drake borrowing from his song, but wished he'd given him some credit. Indeed the controversy gave "Look at Me" some extra publicity and helped push it up the charts.