Songfacts®:

• "Make Them Remember" is a one-verse track where Drake works through themes of betrayal, fake loyalty, identity, and the art of strategic war in a cold and relentless flow.
• Recorded for Drake's ninth album, Iceman, the title continues the record's recurring "Make Them" series, alongside "Make Them Cry," "Make Them Pay" and the closing track, "Make Them Know." Each addresses a different mode of Drake's response to his adversaries and circumstances. While the earlier entries in the series deal with grief, financial dominance, and existential reflection respectively, "Make Them Remember" is the album's most overtly combative track: a roll call of disses and a declaration that despite public perception turning against him during the 2024 Kendrick beef, Drake has maneuvered the entire situation to his advantage.
• The key disses are:
  
  1. Kendrick Lamar: The height diss:
  
  And Muggsy Bogues dunked for once, even I'm a bit amazed
  Someone give the kid a raise
  
  Muggsy Bogues is the shortest player in NBA history at 5'3", making him a frequent reference point for height jokes. Kendrick Lamar stands 5'5," meaning even by Bogues' standard, Kendrick barely clears it. Drake presents Kendrick's success in their feud as the equivalent of Bogues (who never dunked in a real NBA game) somehow throwing one down.
  
  2. Kendrick Lamar: The "duck" wordplay:
  
  I'm to put bills on they face, no wonder they've been ducking Drake
  
  This line became one of the most widely replayed moments on the album. Fans identified it as a potential sextuple entendre: "bills" as cash/flexing; "bills" as in the Buffalo Bills (NFL); "bills" on a duck's face (a drake is a male duck); "ducking Drake" as artists avoiding confrontation with him; Kendrick's surname being Duckworth (containing "duck"); and quarterback Drake Maye of the New England Patriots. Drake's audible "ahhh" pause after the line is widely interpreted as him deliberately drawing attention to the layered wordplay.
  
  3. J. Cole
  
  I could've fell back like the married rapper, but we engaged
  I told y'all I'm settled in my evil ways
  
  This is widely read as a shot at J. Cole, who briefly entered the 2024 Kendrick–Drake beef on Kendrick's diss "7 Minute Drill" before quickly apologizing and stepping back. Drake contrasts Cole's retreat with his own refusal to disengage, and the line "I'm a real ni--a and he's not, it's in my DNA" immediately follows, doubling down.
  
  4. LeBron James:
  
  I shouldn't even be shocked to see you in that arena
  Because you always made your career off of switchin' teams up
  
  LeBron attended Kendrick Lamar's The Pop Out Concert in Los Angeles and was filmed visibly enjoying Drake's diss track "Not Like Us" being performed. Drake frames LeBron's presence there through the lens of his infamous team-switching history: from Cleveland to Miami, back to Cleveland, then to the LA Lakers. LeBron had already acknowledged a distance from Drake in 2025, saying they were in "different places right now" while stressing it was "always love."
  
  Please stop askin' about what's goin' on with 23 and me
  I'm a real ni--a and he's not, it's in my DNA
  
  The line plays on 23andMe (the DNA testing company) against LeBron's iconic jersey number 23, while simultaneously asserting authenticity in comparison to both LeBron and J. Cole.
  
  5. Dr. Dre:
  
  If Drake took out the AK, maybe he'd be in jail
  Just based off the name that it spells
  What they say they just smelled
  I heard they got special places in hell
  For n---as jokin' about evil when they did it themselves, damn
  
  This is interpreted as a shot at Dr. Dre, whose name contains the letters A-K (AK-47) and who has been associated with gangsta rap while building a hugely lucrative corporate empire. Drake is implying that Dre's street credibility posturing is performative.
  
  6. Joe Budden:
  
  I watched the scouts spazz him with a puzzled face
  Who knows which one of his bubble-shaped tings I must've ushered through the double gates
  Showed her the time of her life while broski havin' stomach aches
  Hearin' 'bout good times at Lovers Lake
  And send her back to you while you sleepwalkin' naked in another state
  
  Drake implies he slept with one of Joe Budden's former partners, a characteristically personal mode of attack Drake deploys against critics he views as beneath direct lyrical engagement. The lyrics are widely interpreted as a reference to Tahiry Jose, Budden's most high-profile ex-girlfriend, who appeared alongside him on Love & Hip Hop: New York.
• Boi-1da, Ben Lusher, Coop The Truth, DRTWRK, Ties, Ashton Sellars, Brandon Chase Sr. and KACE produced the track. The standout name here is Boi-1da (real name Jamel Mims), a Jamaican-Canadian producer who is one of Drake's longest-standing collaborators and one of hip-hop's most respected beatmakers. His presence on Iceman's most combative track is particularly fitting: Boi-1da has a history of producing hard-hitting rap records with sharp, minimalist backdrops that let aggressive lyrics breathe.
• On May 13, 2026, two days before Iceman's official release, a song tentatively titled "1 AM in Albany" leaked on social media, immediately drawing attention for its disses aimed at Kendrick Lamar and LeBron James. It was confirmed upon the album's release that this was "Make Them Remember" under its working title.