The music video looks like what would happen if you watched the Rocky Horror Picture Show
on LSD. It's set in a mansion, where Dick Valentine and the 72-year-old actress Tina Kanarek get intimate in various guises with their private parts glowing and throbbing. She lip syncs Jack White's vocals.
The video was directed by the team of Tom Kuntz and Mike Maguire, known for their ventures into the hilarious and absurd. They also did the video for "Frontier Psychiatrist" by The Avalanches, and Kuntz later directed that Old Spice "The Man Your Man Could Smell Like" spot
The video caused some conflict in the group because Valentine is the only band member in it - the rest of the band only show up in paintings on the walls. But it did the trick, getting the Electric Six lots of attention, so Kuntz and Maguire returned to direct their next video, for "Gay Bar." Again, Valentine was the only member who was part of it. After the tour to support the album in 2003, three members left the band, including The Rock And Roll Indian.