"Hate Me" is a hip-hop-flavored banger on which Ellie Goulding sings about a former boyfriend who is not over her.
Hate me, hate me, still tryna replace me
Chase me, chase me, tell me how you hate me
Erase me, 'rase me, wish you never dated me
Lies, tell me lies, baby, tell me how you hate me
Goulding thinks her ex is confused about his feelings towards her; he detests the songstress, but is still longing for her. As she croons in the pre-chorus, "It's a thin line between all this love and hate."