This was the official song of the England football squad for the 2006 World Cup, which was held in Germany. Singer Danny McNamara recalled to the NME June 5, 2010: "We didn't apply to do this. They just asked us. Our manager said, 'Do you want to do the World Cup song? The FA want to know.' I asked my dad and he said, 'if you think you're up to it-do it!' I was just trying to cover all the bases."
The song was the follow-up to Embrace's previous single, the #2 hit "Nature's Law", and this became another commercial success for the English band, marking their second consecutive UK Top 3 single by peaking at #3 in the UK Singles Chart. The song jumped from #38 to #3 and the 35 place valult set a record as the biggest ever Top 40 leap, passing the 34 place jump registered by "You Drive Me Crazy" by Shakin' Stevens, when it catapulted from #39 to #5 in 1982.