Set in Las Vegas, the video finds Sande in a relationship with a wayward lover and features images of drug addiction and criminal activity. The clip was directed by AG Rojas, who also worked on the promos for Chase & Status' "Hitz
" and Calvin Harris' "Bounce
." "Emeli wanted a video that dealt with addictions and personal demons," explained Rojas to Promo News
. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shi--y Vegas hotels."