The duo are both committed Christians and in an interview with The Sunday Times February 1, 2009, Luke Steele described the music as "our ministry." Steele went on to tell a story about the making of the song's video, which used the ancient Mexican festival Day of the Dead as an inspiration and was partly shot in a church in the Mexican desert: "Nick and I went in that morning and prayed, and it had this quiet energy. We filmed a segment and it was beautiful, holy. Suddenly, the whole church starts to fill up with the director and crew. Everyone is cussing and smoking and making a noise. The next thing we know - boom! All the lights start making this terrible screeching sound, and it won't stop. The producer, a Mexican guy, turns to me and says, 'We should go.'"