Singer Rou Reynolds told Kerrang! May 2, 2009 that he thought that melody-wise, "it's one of the best things we've ever done. A lot of our songs feed off aggression and this is totally different."
Reynolds explained to Kerrang!: "This song is about conscience and how more and more oil companies are simply concerned with short-term profit and will pay scientists to speak out about climate change. When I first discovered that - which is pretty naive, I know - I couldn't believe it."