Speaking with Rolling Stone Country in 2014, Church said he is dissatisfied with a lot of what is played on radio. "It's very feel-good," he shared. "It's a little bit shallower than it was a few years ago - it's 'Let's drink, forget our worries, beach, bonfire, lake.' When something's working, everybody falls into a pattern. One thing I miss is turning on the radio and just having a song punch me in the gut, and, as a songwriter, knock me on my ass. And I think we could use more of that."
Ironically, it was an Eric Church song that introduced the trend to radio. "'Guys Like Me' has a guy that drinks too many beers," Church explained. "That was before anybody had ever put beer and trucks related in songs. Now, it's in every song."