This song is about Everything Everything's distrust of the showbiz side of the music industry. As a band signed to a major label they feel discomforted by some of the things they've witnessed. Guitarist Alex Robertshaw explained to The Line Of Best Fit
: "You're interested in it and, at the same time, you're confused by it. All these things... you want to see them but you don't necessarily want to be part of them."
Frontman Jonathan Higgs added: "It sort of reads like a diatribe, it's a rant really, isn't it. It's a kind of attack on the X Factor
world, really. It starts off talking about how you can be false and play the sob story and you can get what you want. Well done, now you're singing cover versions. But then it goes through the hangers-on and the yes men. It's a reaction against the darker side of the business we're in, what we've seen since becoming a band."