Example told The Daily Mirror about the song: "This was produced by my bass player, Sheldrake. Andy has been playing bass for me for seven years, and he was the best man at my wedding, too. He's come a long way!"
"I wanted to make a song that everyone in a field could put their hands up to or put their arms around their mates and just... let go. It's one of those lyrics. 'Cos I'm only human' it's like, accept me for who I am. If the world was coming to an end, like a great flood was coming, you'd want to be at a festival wouldn't you? This is my favourite track on the album."
Example first performed this live at a pre-festival warm-up show at the O2 Academy Bristol on June 6, 2013.