Richard Rawson is an English rapper, producer and DJ who records under his stage name of Fazer. He is best known for being a member of the successful Hip-Hop trio N-Dubz along with Dappy and Tulisa. This is his debut solo single, which was released on August 26, 2012.
Jack Fresh directed the song's music video. Said Faxer: "It's a bit strange for me, of course. After so many years of being us three, now it's just me one! But it's so exciting, a whole different feeling to before. I'm really proud of the video - they took the storyboard I came up with and executed it even better than I imagined. And there were some very lovely ladies to make the shoot even more enjoyable".
Fazer penned the treatment for the song's music video. He told Digital Spy that he tends to "get quite visual when I'm writing music."