The video was written and directed by the Boston team of McFarland & Pecci (Ian McFarland and Mike Pecci). In our interview with Pecci
, he explained: "Burton wanted us to do something with a society being controlled by somebody, and then we went through the whole religious, Nazi, sort of thing. It was a lot of fun to play with both of those, because government and religion are just mind control devices and we really wanted to sell that. And since the whole campaign for that was the Fear Campaign - it was that you were being manipulated and that you were being controlled - it was the right way to go."