The band's bassist, Connor Deegan III, directed the music video remotely from his home in County Mayo, Ireland. He shot it on location in Skerries on the Irish east coast where frontman Grian Chatten is from. Deegan explained to Mojo
magazine they had a whole different video shoot planned in London, but they spent all their budget on "A Hero's Death
." Then all the COVID restrictions hit, so the band had to figure out how to do something remotely from back home in Ireland.
They decided on a visual with Deegan directing and Chatten as the star. "It would be cheaper for a start," he laughed. "But I had to learn how to write a script, a short list, and talk to the cinematographer, the editor. So we did the shoot and... It didn't work out at all."
Deegan learned from his mistakes. "We regroup. I explained everything in way more detail. Then it turned out as I'd imagined. I was hoping to bring out the pensive feel of the song, a lost feeling. Shooting in Skerries where Grian is from, the beach environs reflect what's going on in his head. It's trying to tell a parallel emotional story to the lyrics."