The popular music video, directed by Shaun Ryan, is part of a trilogy inspired by William Golding's 1954 novel Lord of the Flies
, that also includes "Health" and "Hands Down By Your Side." In this installment, an exuberant masked showman drags a woman across a beach before unleashing his pig-men sidekicks on her. The clip was shot over three days in Ireland's Wicklow Mountains and Malahide Beach. Of the video, Funeral Suits vocalist/guitarist Mik McKeogh
tells Songfacts: "It documents an age-old battle between the oppressor and the oppressed. It's surreal… It's quite juxtaposed to the song, but I think they complemented each other really nicely."