Carving out room in the pop landscape in 1965 was extremely difficult, as The Beatles were dominating the charts and still touring. It took a concerted promotional effort and some clever timing to get this song noticed. Snuff Garrett made sure to time the Gary Lewis & the Playboys releases so they didn't conflict with Beatles singles, and the band hit the road.
In a Songfacts interview with Gary Lewis
, he said, "Right when it came out we went on a Dick Clark Caravan of Stars tour with about ten other acts - six to eight weeks of one-nighters. And so we were always in the public eye, and whatever town we were going into we did local TV to promote the show for that evening. So we were constantly in the public eye. I think that's what it takes, along with a good record. That's what we did all those years."