The accompanying video for the track was directed by visual artist and musician Chris Corner of IAMX. Filmed in the hot, desolate deserts of southern California around 29 Palms and Joshua Tree, the clip features Numan's daughter Persia. Although all three of Numan's girls had a tiny walk on part in his "Love Hurt Bleed clip this was Persia's first proper session at filming and lip syncing. Numan admitted on his website
"I was nervous that nerves would get the better of her (she's only 11 after all) and she would just giggle and not be able to do what was needed. But, she overcame her nerves, shyness and the ridiculous heat and just got on with it. I was very proud of her, and she looked amazing."