MTV had a lot to do with this song's success. Genesis was one of the network's biggest stars at the time, and they put this video in hot rotation. In the clip, the band members film each other with hand-held cameras and act rather silly. Phil Collins sings into his drumstick and mock directs, sending up the whole concept of a music video. It was cheap but effective, as it helped personalize the band and played to Collins' acting talents - he performed in stage productions when he was younger.
The video was directed by Jim Yukich, who worked on many of the Genesis clips, including "Land Of Confusion
," which won a Grammy for Best Concept Music Video.