Damon Albarn, Issac Holman of Slaves and Slowthai all address a girl called "Rita" throughout the song. At one point, Albarn interpolates the chorus of The Beatles' "Lovely Rita
." The message they are giving her is an encouragement not to sell her soul for feel good moments.We could do so much better than this
Emotionally in fences and momentary bliss
The group explained why they close the name Rita to BBC Radio 1's Annie Mac: "It's a lovely name to sing… I sort of think it's about instant gratification, it doesn't last. And there's lots of that around today."