On September 13, 2013, Gucci Mane was arrested for a concealed weapon, possession of marijuana, and disorderly conduct. After serving half a year in jail, the rapper was released, only to be caught with a firearm. He pleaded guilty, and was sent back to jail until May 26, 2016.
Within an hour of entering his home after his release, Gucci laid down the vocal for his song to longtime collaborator Mike WiLL Made-It's skeletal beat. By the next morning, it was released to radio as Everybody Looking's lead single.
Gucci Mane wrote a good portion of Everybody Looking in jail, including this track, using a prison texting system to correspond with Mike WiLL. "I made like a pact to myself: When I get out, no matter what happens, I must record these songs," Mane told The New York Times. "It was so real when I wrote it."
The song's music video was directed by Gabriel Hart, who helmed a dozen visuals in total for his Everybody Looking album in just five days. It was filmed in the Atlanta rapper's lavish mansion as Mane was still serving out his house arrest and couldn't leave no farther than his garage without his ankle bracelet going off.
When Mane got out of prison, conspiracies started circling that the real Gucci had been replaced by a "government-engineered clone." In the video, Mane appears to poke fun at those accusations by featuring duplicates of himself in the same room. However Gabriel Hart had already come up with the concept beforehand and found himself ahead of the game. He explained to Spin:
"I had already kind of figured, 'How can I be creative with a short amount of time?' That was just my instinct kicking in: 'All right, let me do split-screen, and do a multiple-Guwop situation, and that way we can just be creative in one room.' But all of a sudden something funny happened, and people started talking about him being a clone and I was like, 'Wow.' We had already shot the video before the rumor had started."