This was co-written by Alison Clarkson, who previously had solo success with songs such as "Doin' The Do
" under the name of Betty Boo. It took her only 30 minutes to pen this and she discussed her songwriting with the Metro
newspaper March 31, 2006: "I quit the industry and eventually got back into it when I was asked to work on Simon Cowell's girl group, Girl Thing. I wrote 'Pure And Simple' for them. You'd work with different writers, people you'd never met before, and you'd be under a lot of pressure and write these songs under duress. That song was on the shelf for two years before Hear'Say used it. I can work quickly under pressure but I don't enjoy it. Jobbing songwriters do that and you end up with quantity rather than quality."