Hollywood Undead's own Charlie Scene co-directed the video with Brian Cox. He remarked: "The song is about being driven by your own determination to succeed no matter what anyone else thinks. I wanted the video to show that same message."
In Gary Numan's "Cars," the message is that cars lead to a mechanical society devoid of personal interaction. This didn't stop automakers from using it in commercials. Both Nissan and Oldsmobile have used it in ads.