Hayes told Radio.com
the song is a totally new concept for him,. "I always write about something pretty personal, he explained, "[but] this sets a new standard for me. I didn't go in to write this song necessarily, I went in to write something else."
He added: "[Songwriters] Bonnie Baker, Katrina Elam and I ended up writing about how we all, in different ways, can relate to the message of being an outcast, being misunderstood, being… essentially bullied. I say that very carefully because I know there's a lot of people who go through that on a much larger scale. In whatever way I can relate to it, the song is about that."