This was co-produced by Teak "Da Beatsmith" Underdue, who created all the music apart from the more involved bass-line in about an hour. Teak told Worldwide Rap and Hip Hop Music Lifestyle Network how he developed the track's beat: "All of our music has to move or I won't even send it anywhere. It has to move and build up. I'll break the vibe down too for Cold Places. I started out with the drums and I got this idea in my head that I wanted a creepy ass chord change. I love the sound of the piano but to me the synthesizer really drives home this '80s sci-fi feel. What I did on the keyboard was a different attack on it so it kind of built up and it was ill. That whole song was built off of that chord change. Once I got that going I put that in Pro Tools. I played the bass-line in it and I said that the 'bass-line has to move a lot.' It took a lot of takes for me to nail the bass-line but if you listen to it, it gets really busy. Once I did that, I added the church bells. When you hear church bells, you think of church or a funeral, so when you add that to a track it gives it an eerie feeling. So that's how that track came together and it had an 80's synthesizer, eerie death type of feel, over 808 drums and a live bass eating it up."
"Crank That (Soulja Boy)" was the most successful digital track of 2007 in the US with 2,909,000 downloads. On January 6, 2008 it became the first song ever to sell 3 million digital copies in the States.
Geffen Records made history on June 27, 1994 when Aerosmith's "Head First" became the first major label song made available for exclusive digital download. Download speeds at the time were so slow it took around 75 minutes to download the track.