Idles released this as the third single from their third album, Ultra Mono
. Talbot conceived the title and concepts for the record after reading Eckhart Tolle's The Power of Now: A Guide to Spiritual Enlightenment
. A guide for day-to-day living, the book stresses the importance of living in the present moment and rising above thoughts of the past or future. "I'd written maybe a little more than half the album and I was overthinking," Talbot told Jaxsta
. "I was feeling the pressure of finishing the songs, and then it was like, that's not what this album is about."
"This album is about self-acceptance in the moment, in the present, in the now," he added. "So I decided if I'm going to do that properly, if I'm going to practice what the album preached, I needed to write the last seven songs in the vocal booth. So I stopped writing and I waited until I got in the studio and I wrote the songs there."