Atlantic and Gold Tooth Records, the label run by Andrew Watt, released the raw and energetic song as the lead single from Every Loser
on October 28, 2022. "'Frenzy' was the first single because it struck the cattle prod in our joy button whenever we heard it," Pop explained to NME
. "We needed to step on the gas harder and when I listened to it, it felt like when someone's in the room you've got the hots for, but you're not ready to deal with it yet. I eyed that one in the corner for a month before I approached it."