Cole told Rap-Up.com
how this song came together: "Brian Kidd produced that. When I first got in with No I.D., I'm looking at him like, 'This guy's f---in' incredible.' I saw how No I.D. works and listened to his beats and thought that he was incredible and everything I want to be in a producer. But he would always talk about how incredible this guy named Brian Kidd was. To me, it was like you talking to Kevin Durant like, 'Yo, you're really good,' and he's like, 'You think I'm good? You should see this guy.' It just so happened that Brian moved to L.A. and him and No I.D. got a studio together, so when I was in L.A., I got a chance to meet him and went right next door and heard some beats and I wanted every beat I heard. But I settled on the 'Can't Get Enough' beat because it did something to me."