Here, J Cole the rapper addresses the ups and downs of life and how he's persevered through critical periods to get ahead in the rap game. He's saying those traumatic times don't last forever and the good times will inevitably return.Everything come back around full circle
Why do lies sound pleasant but the truth hurtful?
Everybody gotta cry once in a while
But how long will it take 'fore you smile?
Cole might have in mind the criticism he received for his previous single, "Snow On Tha Bluff
." He was lambasted on social media for calling out the rapper and poet Noname on the song.