Love Is The Truth

Album: Jack White Acoustic Recordings 1998-2016 (2016)
Play Video

Songfacts®:

  • In an unexpected move, Jack White wrote this song for a Coke commercial. It's a very uplifting song that is perfect for brand-building, as White sings about the wonders of love:

    One thing you'll learn you can bet
    Is that love is as good as it gets
    And you'll get more if you give it


    Coke led the way in this kind of marketing, commissioning Don Draper... er, William Backer, for their famous 1971 "Hillside" commercial featuring the New Seekers song "I'd Like To Teach The World To Sing" reworked as "I'd Like To Buy The World A Coke." It has nothing to do with the sugary beverage itself, but with the feeling it provides.

    The commercial with White's song was called "What Goes Around Comes Around," and it's also about happy feelings with the beverage as a backdrop. The Japanese director Nagi Noda worked on the spot, which shows a woman lose her bird, multiply, travel outside of her house where she encounters other helpful clones, and reconnect with her bird. It clearly took a great deal of time and effort (and money) to make, but was broadcast only twice: first on the MTV Australia Video Music Awards, then on then on UK TV at 1:55 a.m.

    Both White and the company were mum on why the ad was buried, but it was clearly intended for a much wider audience.
  • According to White's website, he agreed to write a song for the Coke commercial because it was "an opportunity to record an inspirational song that could reach a worldwide audience in a big way."
  • This wasn't released until 2016 when it appeared on the album Jack White Acoustic Recordings 1998-2016.
  • The song was recorded at Ardent Studios in Memphis, with the Memphis Horns playing on at least one version.

Comments

Be the first to comment...

Editor's Picks

Jimmy Webb

Jimmy WebbSongwriter Interviews

Webb talks about his classic songs "By the Time I Get to Phoenix," "Wichita Lineman" and "MacArthur Park."

Harry Wayne Casey of KC and The Sunshine Band

Harry Wayne Casey of KC and The Sunshine BandSongwriter Interviews

Harry Wayne Casey tells the stories behind KC and The Sunshine Band hits like "Get Down Tonight," "That's The Way (I Like It)," and "Give It Up."

Ralph Casale  - Session Pro

Ralph Casale - Session ProSongwriter Interviews

A top New York studio musician, Ralph played guitar on many '60s hits, including "Lightnin' Strikes," "A Lover's Concerto" and "I Am A Rock."

Does Jimmy Page Worship The Devil? A Look at Satanism in Rock

Does Jimmy Page Worship The Devil? A Look at Satanism in RockSong Writing

We ring the Hell's Bells to see what songs and rockers are sincere in their Satanism, and how much of it is an act.

Devo

DevoSongwriter Interviews

Devo founders Mark Mothersbaugh and Jerry Casale take us into their world of subversive performance art. They may be right about the De-Evoloution thing.

Chris Frantz - "Genius of Love"

Chris Frantz - "Genius of Love"They're Playing My Song

Chris and his wife Tina were the rhythm section for Talking Heads when they formed The Tom Tom Club. "Genius of Love" was their blockbuster, but David Byrne only mentioned it once.